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Brian Wilk Design
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Team NY Brand Identity

Often referred to as “the big apple”, the letters “NY” take on the shape of an apple to form one cohesive logo for the State of New York. The green leaf has been placed in Deloitte’s green, while the handwritten, custom letters of "NY" form "the big apple". Other iterations of the mark include full black, full white, full green, full red, and a combination of Deloitte’s black and green to align with its iconic brand.

Programs used:
Adobe Illustrator
Adobe Photoshop
Adobe inDesign

U.S. Coast Guard Promotional Materials

Everyone needs swag! These promo items were created and designed for not only enlisted members to show off their severe level of “Coastie” devotion, but also to attract the youngest and brightest recruits into joining the Coast Guard.

Programs used:
Adobe Illustrator
Adobe Photoshop

U.S. Coast Guard "The Helmsman"

The Helmsman serves as the “survival guide” for U.S. Coast Guard recruits; containing all of the information they should have memorized, a list of everything they can and cannot bring, and the required physical fitness standards they must meet prior to arriving at Training Center Cape May. The booklet was designed with the intention of a recruit being able to easily fit it inside their front pocket so that they could refer back to it while at Basic Training.

Programs used:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator

U.S. Coast Guard "Why Join? / Average Day" Double Sided Piece

This project was designed in order to easily illustrate the many benefits of joining the U.S. Coast Guard, while also detailing the roles and missions of a Coast Guard member on an average day. This double sided piece is currently present at every U.S. Coast Guard Recruiting Office in the country ready to be handed out to the finest of men and women.

Programs used:
Adobe InDesign
Adobe Illustrator

U.S. Coast Guard Opportunity Guide

The Opportunity Guide was designed to show off the many “opportunities” the U.S. Coast Guard has to offer. The inclusion of tabs allows the booklet to be easily flipped through; explaining the Coast Guard mission, rewards of service, career opportunities, and FAQs. The back of the booklet includes several pages to take notes on as well as a pocket to house any important paperwork. It GUIDES the way for anyone interested in applying!

Programs used:
Adobe InDesign
Adobe Photoshop

U.S. Coast Guard Movie Posters

ARE YOU READY?

Designed to appear as if they’d be on display promoting your favorite movie in Hollywood, these posters were created to show what a career in U.S. Coast Guard would look like. The fine print at the bottom of each poster details the 11 different missions the U.S. Coast Guard is tasked with every day, while the addition of “Now Steaming” serves as a play on words to “Now Streaming”. These can be found individually framed and hung up in every recruiting office in the country.

Programs used:
Adobe InDesign
Adobe Photoshop

U.S. Coast Guard SkillsUSA TECHSPO & Career Expo Collateral

This poster, Facebook graphic, Instagram story and limited edition collector’s pin were created in order to drum up interest for visiting the Coast Guard booth at the 2019 SkillsUSA TECHSPO and Career Expo in Louisville, KY. What better way to get millennials buzzing than free stuff? Especially a paddle board and river tube giveaway! At this event, many people trade the pins they receive with one another so I wanted to design this particular one in such a way that it both pulled from Louisville roots and was unique to the Coast Guard — hence the bat (Louisville Slugger) and the trident (sea / water).

Programs used:
Adobe InDesign
Adobe Illustrator
Adobe Photoshop

"How I Found the Right Type" Booklet

Based on CBS’s hit comedy, this how i found the right type booklet has the show’s main character, Ted Mosby, retelling the story of how he eventually found the right type to his kids.

Programs used:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Be Packs Sustainability Report

be packs is a charitable backpack company aimed at providing African children with a better education and overall, a better life. Taking that into account, I wanted to base my design around the idea of the book being an actual backpack — going as far as adding straps and a hook on the back.

Programs used:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Aquatrols Brand Story Deck

This deck is meant to tell the story of the Aquatrols brand.

Programs used:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Microsoft PowerPoint

Billy Casper Signature Club Management Flyers

These various flyers were used to promote some of Billy Casper Signature Club Management’s events, spanning from client renewal to holiday parties and concerts.

Programs used:
Adobe InDesign
Adobe Illustrator

50th Anniversary of Prince William Golf Course

I was tasked with developing a logo that commemorated the 50th anniversary of Prince William Golf Course. Staying within their brand, I placed their signature hat icon on top of the number “50” to achieve this. I went a step further and mocked up ball markers (poker chips), towels, polos, and golf balls to demonstrate the different ways the logo could be implemented on merchandise in their golf shop.

Programs used:
Adobe Photoshop
Adobe Illustrator

The Recreation of Iconic Album Covers

The following album covers take a parodical approach to some of the most recognizable album covers:

TAKE CARE - DRAKE (2011)
BAD - MICHAEL JACKSON (1987)
THE CHRONIC - DR. DRE (1992)
THE BLACK ALBUM - JAY Z (2003)

Programs used:
Adobe Photoshop
Adobe Illustrator

The Hollywood Stylings of Will Ferrell Accordion Booklet

This accordion booklet takes a minimalist approach at some of Will Ferrell’s most notable films. Each movie is illustrated with a double sided poster — one side capturing his hair in the film and the other with an object representative of the movie.

From left to right:
ZOOLANDER (2001)
ELF (2003)
ANCHORMAN (2004)
TALLADEGA NIGHTS (2006)
BLADES OF GLORY (2007)
SEMI-PRO (2008)
STEP BROTHERS (2008)

Programs used:
Adobe InDesign
Adobe Illustrator

Smithsonian National Zoological Park Brochure

This brochure has been playfully die cut so that you can see the different animals through the front in order to appeal more to kids. The earthy tones of the colors give it a Zoo feel, while not overdoing it.

Programs used:
Adobe InDesign
Adobe Illustrator

Holidécor Brand Identity

 

Holidécor makes holidays easier than ever before. This invitation card allows their clients to see what their house could look like during five of the nine offered holidays should they choose to use Holidécor’s services. The Christmas questionnaire asks its clients questions about the different rooms of their houses to determine the best way of going about decorating its interior. The following banner ads play on some of the most famous Christmas songs, while the iPhone app provides Holidécor’s repeating clients with the option to order their décor completely online — forgoing the requirement of a face to face interaction. The app also allows the client to choose from either four pre-made kits or completely custom ones done by them. Holidays have never been easier to enjoy.

Programs used:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Our Daily Bread's "Complete the Circle" Award Winner 2014

“Complete the Circle” is an exciting family-oriented community service project and food drive that brings together more than 1,000 community members from all over the region to benefit neighbors in need. On November 9, 2014, my winning design was recreated as a “living painting” on the Fairfax High School practice field, as hundreds of community members dressed in event shirts “colored” the image and were then photographed from 80 feet above by artist Daniel Dancer of Art for the Sky. All participants were asked to donate $5 for their “Complete the Circle” shirt as well as provide three or more non-perishable food items and/or household necessities to serve as the outer rim of the living painting. Together, we “completed the circle” of giving to provide help and hope to local families and children facing hunger.

6) Krista Fleming (VP and Area Manager of United Bank), Lisa Whetzel (ODB Executive Director) and Nikki Clifford (Food for Others Volunteer & Operations Manager) present me with the $200 grand prize.

7) Art for the Sky artist Daniel Dancer and I.

Programs used:
Adobe Illustrator

Team NY Brand Identity

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U.S. Coast Guard Promotional Materials

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U.S. Coast Guard "The Helmsman"

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U.S. Coast Guard "Why Join? / Average Day" Double Sided Piece

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U.S. Coast Guard Opportunity Guide

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U.S. Coast Guard Movie Posters

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U.S. Coast Guard SkillsUSA TECHSPO & Career Expo Collateral

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"How I Found the Right Type" Booklet

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Be Packs Sustainability Report

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Aquatrols Brand Story Deck

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Billy Casper Signature Club Management Flyers

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50th Anniversary of Prince William Golf Course

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The Recreation of Iconic Album Covers

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The Hollywood Stylings of Will Ferrell Accordion Booklet

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Smithsonian National Zoological Park Brochure

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Holidécor Brand Identity

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Our Daily Bread's "Complete the Circle" Award Winner 2014

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BRIAN WILK DESIGN